The mission aimed to redesign the BeTV television channel website for responsive display, improve SEO and design a new TV schedule application, while making subscriptions and additional channel options easier to understand.
The site had to better support TV-channel usage: browsing content, understanding the offer, comparing subscriptions, discovering available options and quickly accessing a reliable programme schedule on desktop and mobile.
The project combined editorial, commercial and technical challenges: making pages easier for search engines to read, preparing a responsive experience and coordinating decisions between business teams, an external design team and internal developers.
My mission was to turn business needs into concrete journeys, then support their visual and technical translation through to production.
Structuring pages, subscription journeys, channel options and the programme schedule based on business needs.
Content organisation to convey the TV universe: programme highlights, editorial rhythm, strong visuals and quick access to offers.
Alignment with external designers, discussions with internal developers and UX decisions to keep the project coherent.
The UX work had to make each sequence useful: understand the offer, find a programme, compare a package, activate an option and keep the journey readable on any device.
Identify content, commercial constraints, SEO priorities and essential browsing and subscription journeys.
Define page hierarchy, content areas, offer blocks, responsive states and key interactions.
Work on a programme application that is browsable, readable and adapted to daily TV-channel usage.
Share UX intentions, challenge UI proposals and clarify expected behaviours with internal developers.
Support a responsive, better-indexed platform able to evolve offers, options and media content.
The deliverables framed the user experience before graphic and technical production: page structure, subscription scenarios, programme schedule, responsive rules and SEO attention points.
Back to portfolio Discuss a mission UX mediaStructured screens to validate journeys, information levels and main interactions.
Organisation of a clear, browsable programme application adapted to a TV audience.
Pages designed to better expose content, support indexing and work across screen formats.
Transmission of UX decisions between business teams, external designers and internal developers.