IPM Group publishes two of the main French-speaking Belgian news brands and operates Logic-immo, one of Belgium’s reference real-estate websites. During my time in the group, I helped improve these sites in both UX and UI and led the design of a new platform dedicated to new-build real estate.
La DH and La Libre are two high-traffic news websites whose revenue largely relies on online advertising. Logic-immo is a major Belgian real-estate player, focused on connecting buyers, sellers and agencies. In both contexts, each visitor has direct value: traffic is not an abstract metric, it is central to the business model.
My scope covered UX and UI across these sites: audits, recommendations, mockups and component production. I also led the design of a new platform dedicated to new-build real estate, a product designed from end to end with its own journeys and conversion challenges.
A French-speaking Belgian publisher, IPM Group covers online news and real estate through several complementary sites sharing teams and a common technical infrastructure.
As an employee within the group, I had a cross-functional view of several sites with different challenges. My role combined UX analysis, UI production, SEO optimisation and the design of a new real-estate product, both strategic and operational work.
Production of mockups, components and templates for the group’s sites, with a strong UI dimension alongside UX analysis.
Analysis and recommendations to adapt the sites to mobile usage, dominant in news consumption and real-estate listings.
Structure and content recommendations to improve search engine rankings and generate more qualified traffic.
End-to-end design of a new platform dedicated to new-build real estate: user journeys, templates, components and search experience.
News and real estate do not have the same journeys or objectives: one aims for fast information consumption, the other for search and conversion. The methodology adapted to each context while relying on the same UX fundamentals.
Analysis of reading experience, navigation and visual interface quality on desktop and mobile: La DH, La Libre and Logic-immo.
Comparison with direct competitors, RTBF, RTL Info and Le Soir for news; Immoweb and Zimmo for real estate, to identify gaps and best practices.
Mockups, responsive templates and interface components to implement recommendations, with a strong UI dimension across projects.
Definition of journeys, screens and components for a new product dedicated to selling new homes on Logic-immo.
SEO optimisations for news and real estate, traffic tracking and iterations to outperform competitors in organic audience.
For news, the challenge was readability, traffic and SEO. For Logic-immo, the priority was search experience and conversion. For the new-build platform, the challenge was to design a differentiated product from scratch with its own templates, journeys and components.
Production de gabarits et de composants d'interface pour La DH, La Libre et Logic-immo — avec une forte dimension UI en plus de l'analyse UX.
Mobile-first adaptation of main templates to match dominant usage, both for news and real-estate listings.
Complete design of a new product on Logic-immo: search journeys, programme detail pages, conversion templates and dedicated components.
Technical and editorial optimisations that enabled the group’s sites to outperform their main competitors in organic traffic.
For the news sites, UX/UI and SEO improvements helped La DH and La Libre outperform competitors in organic traffic, a directly measurable result tied to advertising revenue. On Logic-immo, UX interventions improved the search experience, and the new-build platform was designed and delivered as a product in its own right.
This experience allowed me to work on very different products, news, real-estate listings and new-build property, while taking on both UX and UI responsibilities. It is a combination I often bring to missions: the ability to think through the experience and translate it into interface design.